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Power Tools for Customer Farmers
You’ve got your customer using your service in your free trial. Now you need to keep them, convert them, and upsell them. This is the job of your customer success team, your farmers.Apptegic makes...
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9 ways to use In-Context Messaging
Many of you subscribe to this blog by email and RSS. Others got here because they saw a link on Twitter. If so, you heard about this latest post out-of-context. You were in your inbox, feed, etc....
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How to Offer Real-Time Personalization Without Freaking People Out
When it’s done well, real-time web personalization can help you convert more people into customers. They will be more informed and, therefore, more trusting of you, and will have a much better...
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The Difference Between Customer Service and Customer Experience
I occasionally receive the question, “What’s the difference between customer service and customer experience?” The simple answer to that question used to be that customer service formed the basis of...
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9 Uncommon Conversion Rate Optimization Tips You Can Use Today
If you’re getting a lot of traffic to your website or a specific landing page, but not getting a lot of leads, don’t rip your hair out. Instead, it means it’s time to get serious about conversion rate...
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How to Use Personalization to Increase Customer Happiness
Happy customers means more visits to your site and more engagement with your brand. Which in turn means more revenue for you. Here’s how you can use web personalization to increase customer happiness...
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The Case for In-App Messaging vs Email Marketing
Traditionally, email marketing has always been the best way to communicate with your users. Have a new feature, or a new blog post? Send out an email to let your users know and bring them back to your...
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Personalize at Every Stage of the Customer Lifecycle
Satisfaction, loyalty, and retention are three words that quickly come to mind when thinking about how to ultimately impact the customer experience. The best kind of experience, like all great...
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